When it comes to planning a memorable celebration, one of the most common questions we hear is:
“Do I need a wedding planner or an event designer?”
The truth is, these roles serve different purposes — especially when it comes to translating your story, brand, or vision into a cohesive experience.
At Ethereal Creators, we specialize in luxury design and décor for both weddings and corporate events across Toronto, Mississauga, and beyond — creating immersive spaces that tell your story, whether it’s personal or professional.
Here’s how to decide which kind of designer you need, and what makes our approach unique.
Weddings Begin with Emotion, Corporate Events Begin with Strategy
For weddings, everything starts with the couple’s story — the inspiration, colour palette, or vision that defines who they are. Each design decision reflects emotion and intimacy, from the ceremony arch to the reception layout.
When we designed Annita and Glody’s wedding at The Arlington Estate, for instance, their story guided every creative choice — transforming the venue into a reflection of their love and shared aesthetic.
Corporate events, on the other hand, are rooted in brand storytelling. We focus on the company’s colours, theme, goals, and guest experience.
When designing the United Thermo Group’s Masquerade holiday gala, for example, we used their brand tones of deep red and moody lighting to create an atmosphere that felt both on-brand and unexpected.
Both types of events rely on strong storytelling — but weddings are emotional; corporate events are strategic.
The Design Process: Personalized for Each Client
Our process for both weddings and corporate events begins with a deep understanding of the vision.
For couples, this includes venue site visits and inspiration sessions to bring their ideas to life. We often walk the space with them, identifying creative opportunities for layout, lighting, and floral artistry.
For corporate clients, we typically collaborate with event planners or marketing teams who make key decisions on behalf of the brand.
If we’re not familiar with a venue, we’ll conduct a site visit with the planner to evaluate design logistics.
Regardless of the client type, every project involves multiple design meetings to refine the creative direction and finalize presentation boards before production begins.
Our Signature Style: Immersive Experiences, Not Templates
At Ethereal Creators, we don’t believe in a “signature style.”
Instead, we’re known for creating immersive environments — experiences that draw guests into a moment, using space, light, and florals to tell a story.
Whether it’s a modern, sculptural floral installation for a corporate gala or a soft, romantic aesthetic for a wedding ceremony, our three talented designers have the versatility to create anything imaginable.
Every detail — from textures to tablescapes — is chosen intentionally to make guests feel something unforgettable.
Designers vs. Planners: Understanding the Difference
It’s a common misconception that designers and planners do the same job.
While both are essential, their responsibilities differ.
Designers, like our team at Ethereal Creators, focus on the creative and production side — concept creation, securing design vendors, coordinating décor elements with the venue, and ensuring every visual detail aligns with the client’s vision.
Planners, on the other hand, oversee the logistical flow — guest management, vendor coordination, scheduling, and ensuring the event runs seamlessly from start to finish.
Together, both roles bring the full experience to life — but the designer ensures your event looks and feels extraordinary.
From Concept to Creation: Two Worlds, One Ethereal Touch
While corporate events and weddings may seem worlds apart, both share one thing in common — the need for meaningful design.
At Ethereal Creators, we translate stories — whether they belong to a couple or a company — into visually captivating environments that engage every sense.
Because whether it’s a wedding that celebrates forever or a corporate event that celebrates success, the goal is the same: to make people feel something lasting.
