Ethereal Creators x Billboard Canada Women in Music at Rebel Toronto
A Night That Shined for Women in Music
When opportunity calls, vision answers.
Five days before the Billboard Canada Women in Music event at Rebel Toronto, Ethereal Creators received a call that would turn a busy week into an unforgettable milestone. The request? To help sponsor and design for a night dedicated to celebrating women and gender-diverse leaders shaping Canada’s music industry.
It was a tight deadline — with existing events already on the calendar — but the mission resonated deeply.
“As a woman-led creative company, it felt personal,” shares Hafsa, co-founder of Ethereal Creators. “This wasn’t just an event — it was a statement. We wanted to bring emotion, artistry, and intention to a night that honoured women who inspire creativity across every stage and studio.”
Designing the Atmosphere — Elegance, Empowerment, and Light
Billboard’s creative brief called for crystals, candlelight, and glow — an atmosphere that felt intimate yet radiant, like an elevated dinner under soft, golden light.
Working within just five days, the Ethereal Creators team conceptualized and executed custom floral centerpieces that reflected both strength and grace.
Each table shimmered with crystal accents and layers of votive candlelight, creating the illusion of a candlelit dinner among stars. The design bathed the entire venue in a warm amber tone, casting a light that felt personal — an echo of the evening’s spirit.
“The design bathed the room in a soft, golden glow,” says the team. “It created an atmosphere that felt both elevated and deeply personal — a reflection of Billboard’s vision to honour the women shaping the sound of our generation.”
Five Days, Endless Determination — The Challenge Behind the Beauty
Designing in five days isn’t just about logistics — it’s about trust, teamwork, and belief in your craft.
Ethereal Creators’ schedule was already full, with multiple weekend events on deck. The biggest hurdle wasn’t creativity — it was coordination. With trucks already assigned to other events, the team had to restructure operations overnight.
“When you have a team that stands with you day and night, nothing feels impossible,” Hafsa reflects. “Everyone came together to make sure every detail was executed perfectly. The energy backstage was just as magical as what guests saw inside the venue.”
The Emotional Connection — Women Creating for Women
For Hafsa and her team, this collaboration held special meaning. As a woman co-founder in the luxury event industry, she’s passionate about inspiring other creative women to take up space — in boardrooms, ballrooms, and beyond.
“Design is about emotion,” Hafsa says. “And this project reminded us how powerful it is when women design for women. The glow of the candlelight, the movement of the florals — everything came together to tell a story of grace and strength.”
Throughout the night, guests lingered around the tables, drawn to the intimacy of the candlelight — a detail that quietly captured the spirit of connection at the heart of the evening.
Collaboration & Recognition — When Art Meets Industry
Partnering with Billboard Canada and the team at Rebel Toronto, Ethereal Creators helped transform a live music venue into an elegant tribute to artistry and empowerment.
The event received an outpouring of positive feedback, with Billboard Canada sharing highlights and visuals of Ethereal Creators’ work in their official feature:
👉 Read Billboard’s article on Ethereal Creators’ collaboration.
The partnership was so well received that Billboard expressed excitement about future collaborations — a testament to what’s possible when creative teams unite under shared purpose and vision.
No Event Is Small — Perspective Creates Magic
If there’s one philosophy that guides Ethereal Creators, it’s this:
“No event is small. It’s the perspective that transforms an idea from simple to extraordinary.”
Even under a five-day timeline, their work proved that vision, passion, and artistry can elevate any moment. Every candle, every crystal, and every reflection told the same story — when creativity meets purpose, beauty follows.
This collaboration wasn’t just about design; it was about community — a shared celebration of art, music, and womanhood.
Looking Ahead — Creating Experiences That Inspire
For Ethereal Creators, this moment with Billboard Canada was more than a sponsorship — it was a statement of intent.
It reaffirmed their commitment to creating immersive environments that celebrate creativity, culture, and connection. From weddings to corporate galas and cultural collaborations, their vision remains constant: to design experiences that feel like art.
“We hope to inspire more women, attract more corporate collaborations, and continue pushing the boundaries of design,” the team says. “Because when artistry and intention align, magic happens.”
