An unexpected dialogue between colour, architecture and floral artistry.
Some spaces are designed to be seen. Others are designed to be experienced.
For South Asian Bride Magazine and Sollis Studio's Wedding Show at Embassy Grand, Ethereal Creators imagined Café Rouge, an immersive environment where dramatic floral installations, bespoke architectural details and richly contrasting colours came together to create a world of their own.
As an event sponsor and the creative team behind both Café Rouge and the show's entrance experience, we approached the project with a singular ambition: to create something unexpected.
The result was a bold interpretation of contemporary luxury, where every design element contributed to a larger visual story.
The Art of an Entrance
The experience began before guests entered Café Rouge.
A sculptural installation set against deep burgundy velvet introduced the visual language of the event. Powder-blue illustrated botanical panels framed a central architectural feature, creating a striking contrast between romantic ornamentation and contemporary form.
The composition brought together unexpected proportions, intricate patterns and dramatic colour blocking.
Rather than revealing the entire creative direction at once, the entrance offered a first glimpse into the world that awaited beyond it.
Café Rouge: A Study in Contrast
Inside Café Rouge, the atmosphere shifted into a richly layered environment of crimson, burgundy, powder blue and polished silver.
Sculptural red hydrangea installations introduced movement and dramatic scale overhead, while deep velvet drapery enveloped the space.
The floral statement, measuring 18 feet long by 10 feet wide, became a defining feature of the environment.
Below, a custom patterned floor introduced sweeping abstract forms in blue, burgundy, ivory and black, creating an expressive foundation for the space.
The contrast was intentional.
Soft florals against reflective metallic surfaces. Romantic drapery against architectural lines. Powder-blue lounge furniture beneath vivid red floral forms.
Each element had its own character, yet together they created a unified atmosphere.
Architecture, Reimagined
One of the defining features of Café Rouge was its custom architectural presentation.
A series of powder-blue archways, detailed with ornamental mouldings and circular monograms, established a rhythmic backdrop for the hospitality experience.
Burgundy drapery added depth behind each opening, while polished silver counters reflected the colours and floral installations throughout the space.
The composition felt theatrical yet refined, balancing classical architectural references with a distinctly contemporary point of view.
Every surface, proportion and material played a role in the larger design.
The Beauty of Unexpected Details
Beyond the larger installations, Café Rouge was shaped by smaller, deliberately unconventional design moments.
Sculptural silver floral vessels brought an artistic dimension to the hospitality counters, combining curved metallic forms with delicate blue hydrangeas and textured botanical accents.
Soft powder-blue lounge seating offered a visual counterpoint to the intensity of the crimson florals overhead.
Even the transition between spaces became part of the design, with layered blue and burgundy drapery revealing carefully framed views of the interior.
These were not simply decorative accents. They were the details that gave Café Rouge its distinctive identity.
Designing Beyond the Expected
For Ethereal Creators, Café Rouge was an opportunity to explore the possibilities of experiential design.
From the entrance installation to the architectural backdrop, floral compositions, spatial planning and finishing details, the project reflected our belief that extraordinary environments are created through a cohesive design vision.
Our work extends beyond traditional wedding settings into immersive experiences, bespoke installations and creative environments that engage guests on multiple levels.
Café Rouge was a celebration of that philosophy: bold, expressive and unapologetically original.
Discover more about our luxury wedding design and décor and corporate event design capabilities.
Event Credits
Event: South Asian Bride Magazine × Sollis Studio — The Wedding Show
Show Host: South Asian Bride Magazine
Design, Décor & Floral Artistry: Ethereal Creators
Photography: Sollis Studio
Venue: Embassy Grand
Event Planning: SAWC Planners
Furniture: Luxe Rentals
Floor Vinyl: Designer Dance Floor
Desserts: Fine Cakes by Zehra
Drapery: Just Event Draping
